TED（2）：デレク・シヴァーズ「目標は人に言わずにおこう」

Derek Sivers is best known for being the founder and former president of CD Baby, an online CD store for independent musicians.

A professional musician (and circus clown) since 1987, Derek started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby went on to become the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

After he won the 2003 World Technology Award, Esquire Magazine's annual “Best and Brightest“ cover story said, “Derek Sivers is changing the way music is bought and sold... one of the last music-business folk heroes.”

In 2008, Derek sold CD Baby to focus on his new ventures to benefit musicians, including his new company MuckWork where teams of efficient assistants help musicians do their “uncreative dirty work”. His current projects and writings are all at sivers.org.

○人間の心理は面白いもので、目標を口にすると心で満足してしまうようだ。

○この心理状態をカート・レウィン（Kurt Lewin：1926）は「代償行為」と言い、ウェレ・マラー（Were Mahler：1933）は「他人に認められると心は現実のように感じる」と言っている。

○デレク・シヴァーズは結論として、「人に言いたい個人目標はできるだけしゃべらないで、抵抗しろ。社会的に認められる満足は結果を出してから獲られる満足まで取っておこう。言うことと実行することを取り違える心理を覚えておくように！」と言っている。そのとおりだ。